Gold
Coast Turf Club and Event Centre (GCTC) today announced a 3-year partnership
deal with Aquis Australia that includes naming rights to the racecourse.
Effective 1st of August 2017, the Turf Club will be renamed Aquis
Park.
This is by far the biggest deal the Club has inked to date and in the coming
months the partnership will unveil a number of specific activations to bring
the brands closer to its Members, equine precinct, horse owners and trainers
and the general public.
The financial arrangements underpinning the partnership are confidential.
"Aquis Park will be a first for the Racing Industry in Queensland and we are
excited to enter this long-term partnership with Aquis, fast becoming an iconic
brand in Australia," Gold Coast Turf Club CEO Steve Lines said.
"The synergy between the Club and this premium brand represents tremendous
opportunity for us to elevate the experience for all our stakeholders and
further accelerate our future plans." Mr Lines adds.
As part of the partnership, the Club will undergo a series of staged
renovations and Aquis Park will feature signage atop A.D Hollindale Stand, at
the track entrance, on the Winners Post and Stalls as well as throughout the
venue and organisation.
A number of strategic marketing initiatives will also be rolled out to capture
the full potential of the partnership. One being, in line with the Racing
Infrastructure submission to Racing Queensland, Aquis is excited about the
potential of "Night Racing".
Aquis Australia Chairman Tony Fung said the partnership would be a important
plank in growing the Aquis brand in Australia and was a further demonstration
of the company's commitment to the Queensland racing and breeding industries
and the broader Queensland community.
"This deal is not only a naming rights program, but it is designed to be a true
partnership between two companies dedicated to providing world class racing,"
he said. "The partnership is also an important part of our strategy to improve
links between the local industry and Asia in both horses and real estate. This
partnership will bridge the ocean between the two industries."
Aquis Australia CEO Justin Fung said the company was looking forward to working
with the Gold Coast Turf Club to progress a range of opportunities at Aquis
Park.
"We see this as a genuine partnership with a range of opportunities to grow our
respective businesses by leveraging the expertise and resources of each
organisation," he said. "We have been very impressed by the GCTC's long term
vision for their facility and look forward to the next few years."
Over the last two years Aquis has built Queensland's largest thoroughbred
racing and breeding facility – Aquis Farm – at Canungra on the Gold Coast
hinterland and recently acquired the long term management rights to Emirates
Park in the Hunter Valley.
Gold Coast Turf Club Chairman Brett Cook said he was excited about the shared
vision, commitment and enthusiasm of the new partnership.
"On behalf of myself and The Board of Directors we are excited with this
agreement and this is great news for ourselves and our members," he said. "We
are looking forward to building a very strong partnership with Aquis Australia;
the racing and non racing opportunities are on the table for both parties to
explore with positive times ahead for all."
Aquis Park Raceday on the 5th of August will be the official public
launch.