Animoca Brands, the blockchain gaming and open metaverse company, announced today it has entered into an exclusive worldwide joint venture with Aquis Farm, one of the world’s largest racehorse and equestrian businesses, to bring the physical equestrian world to the metaverse.
The new joint venture will develop metaverse products, games, and NFTs directly related to real-world equestrian activities and assets, including the horses themselves, horse racing, showjumping, and other equestrian sports such as rodeo events.
Aquis Farm will be responsible for the provision of real-world equestrian intellectual property, commercial opportunities and conceptual development of equestrian NFT ecosystems and metaverses.
Animoca Brands will be responsible for the development, marketing and sales of NFTs, NFT race products, metaverse games, and generally bringing the equestrian world to blockchain.
The application of blockchain is highly relevant to the equestrian world, particularly in terms of the lineage, traceability and welfare of animals. Blockchain and especially smart contracts also have very high applicability to investment in equestrian assets and the trade of horses.
Yat Siu, the executive chairman and co-founder of Animoca Brands commented: “Few animals can boast a more rich and distinguished relationship with humans than horses. As our friends during times of both war and peace, horses have been an important part of human civilization, history, and legend for thousands of years. We are absolutely thrilled to
introduce that corpus of culture into the metaverse through our partnership with Aquis, which is one of the global leaders in the breeding and racing of champion horses.”
Justin Fung, the co-founder and chairman of Aquis Farm commented: “This joint venture will enable Aquis Farm to partner with a world leader in digital entertainment, blockchain and gamification to bring real-world equestrian concepts, business ideas and assets to the decentralised finance world and the metaverse. The opportunities are endless.”
Justin Fung added: “Whilst Aquis Farm will remain heavily committed to the physical equestrian world, the future cannot be ignored. Aquis recognises the inevitability of the growth of a digital and decentralised world and will be at its forefront to leverage the equestrian and other forthcoming opportunities of the metaverse. In Animoca Brands, we believe we have found a well capitalised cutting-edge partner for this new and exciting digital world”.
