Ardex Technology Announces Customer-Centric Program Led by Liz Hardie

Media Release - Friday November 17

Ardex Technology, a leading technology innovator in the racing industry, is excited to introduce a new and transformative program spearheaded by Liz Hardie, the company's Strategic Product Leader.

This new initiative is centred around actively engaging with customers to ensure continuous product improvement and shape the future of technology, demonstrating Ardex Technology's unwavering commitment to innovation and customer satisfaction.

With an ambitious capital investment, Ardex Technology is poised to redefine the tech landscape by prioritising customer-centric strategies and establishing a more robust and dynamic product development framework.

Liz Hardie, a veteran in the industry and an instrumental figure in Ardex Technology's journey, brings her extensive expertise to the forefront in leading this new program. With a keen understanding of the evolving tech landscape, she is determined to ensure that Ardex Technology remains at the forefront of technological innovation.


"Listening to our customers is the cornerstone of our company culture," Liz Hardie affirms. "We have always believed that our customers' insights are invaluable in shaping the future of technology. Our new program will take this philosophy to a whole new level, ensuring that every voice is heard and every need addressed."

Key elements of this groundbreaking program include:

Engagement with Customers

Ardex Technology is committed to actively listening to its customers. Through surveys, focus groups, and one-on-one interactions, the company will gain deeper insights into customer needs, preferences, and pain points.

Product Enhancement

Feedback collected from customers will be meticulously analysed, leading to an accelerated product improvement cycle. Ardex Technology will prioritise enhancements that align with the evolving requirements of its customer base.

Innovation Pipeline

The program will foster a culture of innovation within Ardex Technology. By combining customer input with in-house expertise, the company aims to develop cutting-edge solutions that anticipate market trends and exceed customer expectations.

Accessibility and Inclusivity

Ardex Technology is committed to making this program accessible to all customers. They will implement a multi-channel approach to engage with customers, ensuring a broad and inclusive perspective.


Ardex Technology will maintain transparency throughout this journey, keeping customers informed about the progress and outcomes of the program. Regular updates and reports will be shared to maintain trust and credibility.

Ardex Technology's substantial capital investment serves as a testament to the company's dedication to providing the best technological solutions to its customers. This strategic allocation of resources will bolster research and development efforts, furthering the vision of staying ahead in the dynamic Equine industry.

The launch of this customer-centric program represents a significant milestone in Ardex Technology's journey, symbolising its unwavering commitment to excellence and innovation. Through the leadership of Liz Hardie and the active participation of their valued customers, Ardex Technology is poised for a future where technological solutions are tailored precisely to meet the ever-evolving needs of their clients.

Join Ardex Technology in this exciting journey as they strive to lead the way in the tech industry, creating innovative solutions that truly matter.

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