Ziba Creative has taken its next step towards growth with the appointment of prominent industry figurehead Laura Madden into the role of Creative Manager, opening up their previously closed book of clients.
Since being established by Jasmine Robertson in 2019, Ziba Creative has been at the forefront of the thoroughbred industry and has worked closely with leading brands such as Inglis, Kia Ora Stud, Arrowfield Stud, Alabar Farms, Duncan Ramage and Vinery Stud.
“Ziba has experienced massive growth, particularly over the past couple of years and we have a great team established," said Ziba Creative’s Managing Director Jasmine Robertson.
"Laura’s appointment comes at a pivotal time, supporting our mission of offering our valued clients the highest possible calibre of marketing, and Laura is just the person to help us achieve those goals.
“We take what we do very seriously and work hard to achieve the best possible outcome for our clients.”
Laura, an award-winning marketer with over a decade of experience within the thoroughbred industry, joins the team with an impressive resume. Laura was most recently Executive General Manager - Marketing at Auckland Thoroughbred Racing, New Zealand's premier racing club, and led the rebrand of Auckland Thoroughbred Racing's family of brands and the relaunch of Ellerslie Racecourse at the TAB Karaka Millions in 2024. She comes with a solid background in both the breeding and racing facets of the industry having started her career in the marketing team at New Zealand Bloodstock.
Laura said, "I’m excited to have joined the Ziba Creative team at such a significant time for the business. The quality of marketing work produced by the team to date is truly impressive and, most importantly, has had meaningful results for their clients.
"I look forward to contributing to Ziba's and our client's ongoing success - both new and old."
Jasmine adds, “Laura’s appointment offers an exciting opportunity for us to take on new clients for the first time in years after having a closed book.
"We’re really looking forward to connecting with new thoroughbred businesses and continuing to offer a second-to-none service for our existing clients, many of which have been with Ziba since inception.
“At Ziba, we’re continually looking at ways we can tweak and improve the services and communication that we offer our clients and Laura’s appointment as Creative Manager opens doors for both Ziba Creative and our clients, supporting our goal of being the agency of choice for the thoroughbred industry.”
Laura joined the team on September 2 2024 and can be contacted at laura@zibacreative.com or +64 21 242 4677.
